Adserving (and Why It Still Matters)
The backbone of delivery, tracking, verification, and creative control.
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Knowledge Hub - Resources
Deep-dives and practical explainers from KBR. Use search or filters to find a topic, then open the article.
Advanced Search Strategy & Performance
Build, optimise, and scale SEM beyond the basics.
Read articleAdvanced Social Strategy & Performance — NZ Deep Dive
NZ-specific planning and optimisation for paid social.
Read articleAttention, Viewability & Other Creative Metrics
Move beyond CTR to quality of exposure and impact.
Read articleAttribution Models Explained
Understand influence vs credit across the journey.
Read articleAudience Targeting Best Practices
Interest, intent, and location targeting that actually works.
Read articleBuilding a Smart Media Funnel
Map channel roles and creative to each stage.
Read articleCreative Optimisation 101
Lean test plans to find and scale winners.
Read articleDigital Audio Strategy in New Zealand
Where audio fits and how to buy it well.
Read articleDigital Strategy & Planning in 2025
Set goals, budgets, and a realistic roadmap.
Read articleDMPs, CDPs & the Data Layer — Explained Simply
What each tool does and when you need them.
Read articleDynamic Creative Optimisation (DCO)
When and how to use DCO for relevance at scale.
Read articleHigh-Impact Creative Formats
Big canvases, smart specs, and when to deploy them.
Read articleHow Digital Media Works in New Zealand
A simple map of the NZ ecosystem and players.
Read articleHow DSPs Work (and Why They Matter)
What a DSP does and how to choose one.
Read articleHow to Test & Learn in Media
Practical testing frameworks that drive ROI.
Read articlePrivacy, Consent & Compliance in NZ Digital Campaigns
What to capture, store, and respect in NZ.
Read articleProgrammatic Digital Out-of-Home (DOOH) in New Zealand
Plan, buy, and measure DOOH the smart way.
Read articleProgrammatic Essentials (NZ Edition)
A clear primer on programmatic buying.
Read articleSearch Buying Best Practices in New Zealand
Structure, copy, bidding, and tracking that work.
Read articleSearch + Social Integration Tactics
Link discovery to intent for lower CPAs.
Read articleSocial Buying Best Practices in New Zealand
Plan, execute, and scale paid social in NZ.
Read articleUsing First-Party Data (Even Without a DMP)
Activate CRM + on-site signals across channels.
Read articleWhat Good Reporting Looks Like
From numbers to decisions: structure, KPIs, hygiene.
Read articleYouTube & Video Buying in 2025 (NZ Edition)
Plan formats, KPIs, and sequencing for impact.
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