Education Engine
SMARTER MEDIA STARTS WITH SMARTER MARKETERS
The KBR Education Engine is New Zealand’s leading, on-demand media education service - designed to help marketing teams build confidence, clarity, and capability across digital channels.
Most marketers are expected to navigate the complexities of digital media, without being given the training or support to do it well.
Agencies are time-poor. Platform updates are endless. And the jargon never stops.
The KBR Education Engine exists to fix that.
Better decisions start with better understanding
Empower your team with the knowledge they need to succeed
Turn your in-house team into market experts
Across platforms, regions, and categories with comprehensive education
The KBR Education Engine delivers clear, concise, and ongoing market education that is tailored to your tools, your regions, and your team.
THIS ISN’T ANOTHER OUTSOURCED SOLUTION
It’s an inside-out approach to building confidence and clarity across your marketing team.
We give you the frameworks, the content, and the strategic support to make your internal team sharper than any external supplier.
WHO IS IT FOR?
For teams that want to be smarter, faster, and more self-sufficient
Whether you're in execution or strategy, the KBR Education Engine helps every marketing function work smarter.
In-House Marketers - Want better understanding of media strategy, platforms, and tools
Performance Teams - Need to demystify reporting, attribution, and platform data
Creative & Brand Teams - Want to see how creative choices impact outcomes
Marketing Leadership - Want smarter conversations, stronger teams, and fewer vendor dependencies
WHY DID WE BUILD IT?
Too many smart marketers feel stuck:
In agency conversations they don’t fully understand
Reading reports with no idea what to do next
Getting asked for strategy when all they’ve had is delivery
We built this to shift the power back to in-house teams.
When marketers understand the media ecosystem, everything works better: briefs, performance, creative, reporting, and partner relationships.
EXAMPLES OF MODULES WE DELIVER:
Platform & Market Landscape Updates – What’s changing and what it means for your media strategy
Data & Measurement Deep Dives – From LiveRamp to attention metrics and beyond
Creative Performance 101 – Understand rotation, fatigue, formats, and feedback loops
Tech Stack Walkthroughs – DMPs, DSPs, dashboards—explained clearly
Strategy & Performance Uplift Sessions – Practical tips from real-world optimisation work
LOOKING FOR ONGOING SUPPORT AND CUSTOM LEARNING?
A no-fluff, high-impact media education solution for modern marketing teams.
One simple package. One monthly investment. A smarter, more self-sufficient team in six sessions.
| Feature | Included |
|---|---|
| Monthly Session | 1x custom 90-minute presentation via Teams (unlimited attendees) |
| Curriculum Design | Kickoff strategy session to plan your 6-month content roadmap |
| Content Access | Full access to the online library + downloadable PDFs |
| Session Recordings | Each session recorded and shared with full transcript |
| Ongoing Support | Follow-up Q&A via email after each session |
| Minimum Term | 6-month partnership |
MONTHLY COST PER BUSINESS: $1,000
Billed monthly · 6-month minimum term
Scroll through some of our resources below 👇