Why Contextual Still Wins
As privacy tightens and platforms shift, contextual offers durable reach and reliable message–moment fit. We extend your paid search logic into video and display, keeping suitability and attention front and centre.
Right keywords, right pages, right people — without overreliance on personal identifiers.
Building the Keyword Map (High-Level)
Inputs we consider
- Search term themes and language patterns
- On-site search and FAQ insights
- Editorial taxonomies and synonyms
- Clearly defined negatives to avoid drift
How we shape clusters
- Group by journey stage (learn → compare → act)
- Map to content categories and sentiment
- Outline creative variations per cluster
Deeper playbooks and examples are shared during onboarding from our private AU/NZ creds.
Activation Patterns
- Page-level keyword targeting across premium PMPs
- YouTube topic + custom keyword blends where suitable
- Search → Display sequencing to echo user intent
- Curated CTV/BVOD deals for long-form contexts
See also: A.R.T. framework for how we balance Attention, Relevance and Trust.
Suitability & Attention Guardrails
Controls
- Pre-bid suitability and IVT filtering
- Allow-lists and page-level category rules
- Shared negatives across search, social and programmatic
Attention
- Viewability floors and time-in-view targets
- Creative hooks tuned to on-page context
- Frequency discipline to avoid fatigue
More on our approach: Verification & Attention.
Measuring Impact
- Attention and completion rates by keyword cluster
- Qualified sessions and depth of engagement
- Incremental lift vs non-contextual baselines
Role-based dashboards live here: Reporting.
Want a contextual playbook?
We’ll shape clusters, negatives and lightweight creative templates. Full playbooks are provided at onboarding.