Why Verification Matters
In a complex supply chain, verification is the difference between “ads served” and ads that really happened. We apply independent verification across channels to enforce suitability, viewability, fraud and geo accuracy — and to surface attention as a leading indicator of impact. Specific thresholds and workflows are shared at onboarding.
Verification isn’t a line item — it’s the operating system for trustworthy media.
Controls We Enforce
Pre-bid
- Suitability tiers (category rules + curated allow-lists)
- Viewability floors by format
- IVT/bot filters and MFA avoidance
- Geo accuracy requirements
Post-bid & escalation
- Violation monitoring with remediation SLAs
- Publisher feedback loops & block updates
- Incident logs tied to campaign change history
Tooling includes DoubleVerify and platform-native controls. Detailed playbooks are available to clients.
Attention as a Performance Signal
Attention diagnostics help us rank formats, creatives and publishers by quality of exposure — then shift budget to high-attention combinations that also pass suitability checks.
Design & buy
- CTV/BVOD and premium OLV prioritisation
- High-attention placements in quality contexts
- Creative hooks tuned for the first 2 seconds
Optimise
- Pause low-attention lines even if cheap
- Promote winning creatives/placements
- Balance attention with frequency to avoid fatigue
How this connects across planning: A.R.T. framework.
What We Report
- Suitability, viewability, IVT, geo accuracy by channel/format
- Attention indices by publisher & creative
- Budget shifts driven by verification insights
See also: Reporting dashboards.
FAQ
Which verification vendor do you use?
We standardise on DoubleVerify for independent verification and complement it with platform-native controls. Vendor configurations are tailored per client.
Do you share your allow-lists and thresholds?
Publicly, we share the principles. Full allow-lists, thresholds and escalation paths are provided to clients at onboarding.
Want a verification audit?
We’ll review your recent campaigns and benchmark Attention & Suitability. Detailed recommendations provided post-audit.