Frameworks

A.R.T. — Attention · Relevance · Trust

The simple scorecard we use to design, buy and optimise media — sector-agnostic, outcomes-first.

Education Engine Reporting Dashboards

Why A.R.T.?

Channels change fast, but three signals consistently predict business impact: people actually noticing the message (Attention), seeing it in a moment that matters (Relevance), and trusting the environment and data practices behind it (Trust).

If it doesn’t earn attention, fit the moment, and respect the audience — it doesn’t run.

Below is our public overview. Sector-specific playbooks (AU & NZ) are available at onboarding.

Attention

Attention is more than an impression. We plan for quality exposure and continuously refine creative and placements to maximise it.

Plan for attention

  • Choose environments and formats proven to hold focus.
  • Design assets for the feed and the big screen.
  • Sequence short → mid → long to build memory without fatigue.

Sense & respond

  • Compare creative variants and placements for quality of exposure.
  • Promote what holds attention; pause what doesn’t.
  • Watch cadence to avoid over-frequency.

Relevance

Relevance is message–moment fit. We weight inventory and creative toward real intent and context, not broad demos.

Signals we value

  • Page/topic context and language cues.
  • Search-derived themes extended into video/display.
  • First-party audiences (consented) and smart expansions.
  • Time & place cues when helpful.

Creative matching

  • Align hooks, CTAs and visuals to the context.
  • Sequence messages by journey stage.
  • Exclude irrelevant contexts and noise.

Trust

Trust protects brands and audiences. It’s suitability, privacy, and transparent reporting — by default.

Governance

  • Clear content suitability rules and allow-lists.
  • Privacy-first audience handling and consent discipline.
  • Change-logs and QA checklists for auditability.

Independent checks

  • Pre-flight controls to reduce waste.
  • Post-flight diagnostics to learn and improve.
  • One source of truth in role-based dashboards.

More on our approach: Verification & Attention.

How We Use A.R.T. (High-Level)

  • Every plan and major line item is reviewed through the three lenses.
  • We run light-weight experiments to compare combinations and promote winners.
  • Insights roll into always-on playbooks and quarterly refreshes.

If you’d like the scored examples and thresholds, we provide them during onboarding from our private AU/NZ creds decks.

Where A.R.T. Fits in the Stack

Audience & Data

Consent-first unification and smart expansions. See: DMP in Practice.

Contextual Planning

Turn search intent into page-level relevance. See: Contextual & Keyword Planning.

Experimentation

Run structured tests, learn fast, scale winners. See: TLO.

FAQ

Is A.R.T. for brand or performance?

Both. Attention and Relevance support upper-funnel strength; Trust and Relevance correlate with qualified visits and outcomes.

Do you have sector-specific guidance?

Yes. We maintain private AU/NZ playbooks with examples and benchmarks. We share these at onboarding and tailor them to your category.

How do we get started?

We’ll map key audiences, highlight priority contexts, and set a small pilot using A.R.T. to guide decisions.

Want to see A.R.T. in action?

We’ll walk you through the high-level framework and agree a right-sized pilot. Deeper playbooks are available at onboarding.