Creative Checklist — YouTube Ads
Script & structure
Plan your 15–30s video
- ✅ Hook in 3 seconds (question, problem, or bold claim).
- ✅ Show the product or service in action quickly.
- ✅ One clear benefit + one proof point (review, stat, award).
- ✅ Clear call to action: “Book now”, “Get a quote”.
KBR Tip: Keep language simple and friendly — talk like a human, not an ad.
Format & specs
Right shape for the spot
- ✅ 16:9 for in‑stream; 9:16 for Shorts.
- ✅ Add captions; many watch with sound off.
- ✅ Keep text overlays big and readable on mobile.
- ✅ End card with your logo/URL for 2 seconds.
Variations
Test small differences
- ✅ Two hooks: question vs benefit.
- ✅ Two visuals: product demo vs customer moment.
- ✅ Two CTAs: “Learn more” vs “Get a quote”.
Review cadence
Know when to refresh
- ✅ Check VTR weekly; replace any video that dips.
- ✅ Keep a library of 3–5 clips to rotate.
- ✅ Re‑use winners with new openers.
KBR Tip: Simple phone-shot content can outperform studio footage — authenticity wins.