Budget & Optimisation — YouTube Ads

Budget control

Adjust your daily budget

  1. Open your campaign in Google Ads.
  2. Go to Settings → Budget.
  3. Increase or decrease by 10–20% at a time.
  4. Click Save.
KBR Tip: Small steps keep performance steady and avoid learning resets.
Creative testing

Rotate videos

  • Test two versions: different hook in first 3 seconds.
  • Add captions; many people watch with sound off.
  • Use vertical (9:16) for Shorts and 16:9 for in‑stream.
KBR Tip: Aim for a strong hook: question, bold claim, or clear problem/solution.
Performance review

Check results weekly

  • Focus on Views, VTR, and Conversions.
  • Compare this week vs last; small fluctuations are normal.
  • If VTR drops, try a new opening 3 seconds or a shorter edit.
KBR Tip: Use placements and topics to refine where your ads show if quality is low.
Brand safety

Keep it suitable

  • Use Inventory type: Standard (recommended for most SMBs).
  • Exclude sensitive content via Content suitability if needed.
  • Optional: add placement exclusions if a channel is off‑brand.

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