Quick Start Guide — X (formerly Twitter) Ads
Getting started
Welcome
Your X Ads account has been professionally set up by KBR Digital. It’s ready to reach your target audience through promoted posts, videos, and conversations on X.
What’s already done
- Campaigns and ad groups created (Engagement, Clicks, Video Views)
- X Pixel connected for tracking and conversions
- Budgets, audiences, and placements configured
How it works
Your ads appear in timelines, search, and profiles. You pay per result (click, view, or engagement).
KBR Tip: Let your campaign run for at least 7 days before making major changes — X’s system needs time to optimise.
Weekly check
Check your results
- Go to ads.x.com
- Focus on three key metrics:
- Impressions — how often your ad appeared
- Engagement rate — likes, replies, or shares
- Link clicks — people visiting your website
Make simple updates
- Increase budget: raise by 10–20% at a time.
- Refresh creative: swap out underperforming Tweets.
- Test media: try static images, short videos, or polls.
KBR Tip: Keep posts conversational — X users prefer authentic, natural tone.