FAQ & Troubleshooting — X (formerly Twitter) Ads
Why aren’t my ads delivering?
Check that your budget is active, the schedule hasn’t ended, and your audience isn’t too narrow. Loosen one filter and expand locations if needed.
Engagement rate is low — what can I try?
Strengthen your first line, add a clearer benefit, and use a more eye‑catching image or a short video.
Why were my ads disapproved?
Often due to restricted content or wording that overpromises. Edit based on the notice, then resubmit for review.
Conversions aren’t tracking — why?
Confirm your X Pixel is installed on the thank‑you page and active. Test using your platform’s pixel helper.
Which objective should I pick?
Use Website Traffic/Clicks for visits, Engagements for interactions, and Video Views to push reach with motion.
Can I retarget users?
Yes — build audiences from site visitors (Pixel) or video viewers, then run follow‑up ads.
How do I contact X Ads support?
From Ads Manager, open the help menu and follow support prompts (availability varies by region).