Creative Checklist — X (formerly Twitter) Ads
Post content
Make scrollers stop
- ✅ Lead with a hook in the first 8–12 words.
- ✅ Keep one message and one action per post.
- ✅ Use a clear image or short video (6–15s) with subtitles.
- ✅ Add a straightforward CTA: “Get a quote”, “Book now”.
KBR Tip: Questions and stats make great openers: “Paying too much for X?”
Formats
Pick the right ad type
- ✅ Image/Video Ads for traffic and reach.
- ✅ Carousel for multiple benefits or products.
- ✅ Video Views for awareness + retargeting viewers.
Visual tips
Make creatives readable
- ✅ High contrast; avoid tiny text on images.
- ✅ Brand end‑card with your URL for 2 seconds.
- ✅ Face or product in the first frame.
Refresh cadence
Keep a small rotation
- ✅ Replace any ad with falling CTR week‑to‑week.
- ✅ Keep 3–5 creatives active per campaign.
- ✅ Re‑use winners with new openings.