Budget & Optimisation — X (formerly Twitter) Ads

Budget control

Adjust your daily budget

  1. Open your campaign in X Ads Manager.
  2. Go to Campaign settings → Budget.
  3. Increase or decrease by 10–20% at a time.
  4. Click Publish.
KBR Tip: Small steps keep performance steady and avoid resets.
Creative refresh

Keep posts fresh

  • Test 2–3 versions: new hook in first line, different image/video.
  • Use short, natural text and one clear CTA.
  • Pin top‑performing posts on your profile for extra proof.
Performance review

Check results weekly

  • Focus on Engagement rate, Link clicks/CTR, and Conversions/CPA.
  • Compare week vs week; small fluctuations are normal.
  • If CTR dips, strengthen the opening line and preview text on the link.
Simple optimisation

Easy improvements

  • Broaden targeting if delivery is low.
  • Try website clicks objective if your goal is traffic.
  • Use short videos (6–15s) for attention and retarget viewers.

Need a hand?

Book a free 15‑minute help session or email our team.