Quick Start Guide — TikTok Ads
Getting started
Welcome
Your TikTok Ads account has been professionally set up by KBR Digital. It’s ready to reach people with short vertical videos on TikTok.
What’s already done
- Campaigns and ad groups created (In‑feed / Spark Ads)
- Conversions and pixel connected
- Budgets, locations, and placements configured
How it works
Your video appears between TikToks. The system finds people most likely to watch, click, or enquire.
KBR Tip: Let campaigns run for 7 days before changing budgets or videos so learning can complete.
Weekly check
Check your results
- Go to ads.tiktok.com
- Look at three key metrics:
- Video views — how many watched
- Click‑through rate (CTR) — clicks ÷ impressions
- Conversions — enquiries or sales
Make simple updates
- Increase budget: raise by 10–20%.
- Swap video if CTR drops or comments are negative.
- Try Spark Ads (boost a post from your profile) for extra trust.
KBR Tip: A healthy CTR is often 1%+. Use trends, not single days, to judge results.