FAQ & Troubleshooting — TikTok Ads
Why are my ads not delivering?
Check budget and schedule. If delivery is low, broaden targeting (age, interests) or expand locations. Avoid overly strict audiences.
My ad was disapproved — what now?
Open the disapproval notice for the reason. Common issues: restricted categories, sensitive copy, or copyright music. Edit and resubmit. If you disagree, request a review.
CTR is low — how can I fix it?
Change the first frame or thumbnail, add punchy on‑screen text, and open with a stronger hook in the first 3 seconds.
Comments look negative — should I hide them?
Use comments for insights. If any are abusive, you can hide or filter keywords in TikTok business account settings.
Do I need a TikTok business account?
It’s recommended. It unlocks analytics, commercial music, and Spark Ads.
How do I contact TikTok Ads support?
In Ads Manager, open Help Center → Contact. Availability varies by region.
Should I always use automatic placements?
For most small budgets, yes — it maximises reach. Use manual placements only if you have a clear reason.