FAQ & Troubleshooting — TikTok Ads

Common questions
Why are my ads not delivering?

Check budget and schedule. If delivery is low, broaden targeting (age, interests) or expand locations. Avoid overly strict audiences.

My ad was disapproved — what now?

Open the disapproval notice for the reason. Common issues: restricted categories, sensitive copy, or copyright music. Edit and resubmit. If you disagree, request a review.

CTR is low — how can I fix it?

Change the first frame or thumbnail, add punchy on‑screen text, and open with a stronger hook in the first 3 seconds.

Comments look negative — should I hide them?

Use comments for insights. If any are abusive, you can hide or filter keywords in TikTok business account settings.

Extra help
Do I need a TikTok business account?

It’s recommended. It unlocks analytics, commercial music, and Spark Ads.

How do I contact TikTok Ads support?

In Ads Manager, open Help CenterContact. Availability varies by region.

Should I always use automatic placements?

For most small budgets, yes — it maximises reach. Use manual placements only if you have a clear reason.

KBR Tip: Bookmark this page. Most fixes take just a minute once you know where to look!

Still stuck?

Book a free 15‑minute help session or email our team for support.