Budget & Optimisation — TikTok Ads

Budget control

Adjust your daily budget

  1. Open your campaign in TikTok Ads Manager.
  2. Go to Campaign or Ad Group budget settings.
  3. Increase or decrease by 10–20% at a time.
  4. Click Save.
KBR Tip: Small steps keep performance steady and avoid learning resets.
Creative refresh

Rotate videos

  • Test two versions: different hook in first 3 seconds.
  • Add captions; many watch with sound off.
  • Use 9:16 vertical and keep clips 15–30s.
KBR Tip: Authentic phone-shot videos often outperform polished edits.
Performance review

Check results weekly

  • Focus on Views, CTR, and Conversions/CPA.
  • Compare week vs week; small fluctuations are normal.
  • If CTR dips, try a stronger opening frame or clearer text overlay.
KBR Tip: Use Comments as feedback — they reveal objections and ideas.
Simple optimisation

Easy improvements

  • Broaden targeting if delivery is low.
  • Try Spark Ads (boost creator or brand posts) for social proof.
  • Refresh the thumbnail/first frame to increase pauses.

Need a hand?

Book a free 15‑minute help session or email our team.