Quick Start Guide — Snapchat Ads
Getting started
Welcome
Your Snapchat Ads account has been professionally set up by KBR Digital. It’s ready to reach people with short vertical videos and images across Snapchat.
What’s already done
- Campaigns and ad sets created (Single Image/Video, Story, Spotlight)
- Snap Pixel / Conversions API connected
- Budgets, locations, and placements configured
How it works
Your ad appears between Snaps and Stories. You pay when people view or swipe, depending on the objective.
KBR Tip: Let new campaigns run for 7 days before changing budgets or creatives so learning can complete.
Weekly check
Check your results
- Go to ads.snapchat.com
- Watch three key metrics:
- Impressions/Views — how often your ad showed
- Swipe‑ups (Clicks) — people visiting your site
- Conversions — enquiries or purchases
Make simple updates
- Increase budget: raise by 10–20%.
- Swap creative if swipe‑through rate drops.
- Try Spotlight (short vertical) for extra reach.
KBR Tip: Healthy swipe‑up rate is often 1%+. Judge on weekly trends, not daily noise.