FAQ & Troubleshooting — Snapchat Ads
Why are my ads not delivering?
Check budget and schedule. If delivery is low, broaden targeting (age, interests) or expand locations. Avoid stacking too many filters.
My ad was disapproved — what now?
Open the disapproval notice for the reason. Common issues: restricted categories, sensitive copy, or copyright music. Edit and resubmit. If you disagree, request a review.
Swipe‑up rate is low — how can I fix it?
Change the first frame or thumbnail, add punchy on‑screen text, and open with a stronger hook in the first 3 seconds.
Comments or reactions are negative — should I hide them?
Use them for insight. Refresh creative and address objections in your copy. Hide harmful content if needed.
Do I need the Snap Pixel?
Yes — it tracks conversions and improves optimisation. We’ve installed it for you. Keep it active.
How do I contact Snapchat Ads support?
In Ads Manager, open Help Center and submit a request. Availability varies by region.
Automatic vs manual placements?
For most small budgets, automatic placements maximise reach. Use manual only if you have a clear reason.