Creative Checklist — Snapchat Ads
Script & structure
Plan your 9:16 vertical
- ✅ Hook in 2–3 seconds (question, problem, bold claim).
- ✅ Show the product/service in action fast.
- ✅ One clear benefit + one proof point (review/stat).
- ✅ Clear call to action: “Book now”, “Get a quote”.
KBR Tip: Talk like a human. Short, friendly sentences beat ad‑speak.
Format & specs
Right shape for Snapchat
- ✅ 9:16 vertical, keep clips 5–15s.
- ✅ Add captions; many watch with sound off.
- ✅ Big, readable on‑screen text; avoid UI edges.
- ✅ Use brand end‑card with your URL for 2 seconds.
Variations
Test small differences
- ✅ Two hooks: problem vs benefit.
- ✅ Two visuals: selfie talk vs product demo.
- ✅ Two CTAs: “Learn more” vs “Get a quote”.
Review cadence
Know when to refresh
- ✅ Check CTR weekly; replace any ad that dips.
- ✅ Keep a library of 3–5 clips to rotate.
- ✅ Re‑use winners with new openings or overlays.
KBR Tip: Simple phone‑shot content often beats studio footage — authenticity wins.