Budget & Optimisation — Snapchat Ads

Budget control

Adjust your daily budget

  1. Open your campaign in Snapchat Ads Manager.
  2. Go to Campaign or Ad Set budget settings.
  3. Increase or decrease by 10–20% at a time.
  4. Click Publish.
KBR Tip: Small steps keep performance steady and avoid learning resets.
Creative refresh

Rotate creatives

  • Test two hooks: question vs benefit in the first 3 seconds.
  • Add captions; many watch with sound off.
  • Use 9:16 vertical, keep clips 5–15s.
KBR Tip: Show the product/service quickly; big text overlays help.
Performance review

Check results weekly

  • Focus on Swipe‑ups (Clicks), CTR, and Conversions/CPA.
  • Compare week vs week; small fluctuations are normal.
  • If CTR dips, try a stronger opening frame or clearer text overlay.
KBR Tip: Use Locations and Demographics reports to spot waste.
Simple optimisation

Easy improvements

  • Broaden targeting if delivery is low.
  • Try Goal‑based bidding tuned to your conversion.
  • Refresh the thumbnail/first frame to increase pauses.

Need a hand?

Book a free 15‑minute help session or email our team.