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Building a Smart Media Funnel (Awareness to Action)

Every high-performing campaign needs a clear structure — and that starts with a well-built funnel. This presentation breaks down how to align your media strategy with each stage of the customer journey, from first impressions through to conversion. Whether you're a marketer planning a national brand campaign or a performance lead trying to lift ROI, this framework helps you map platforms, creative formats, and messaging to the right moment.

You’ll learn how New Zealanders engage at different stages of the funnel, how to use media to move people from awareness to action, and where most campaigns lose efficiency by missing the middle. We walk through tactical tips for full-funnel planning using YouTube, TikTok, Meta, Google, native, and more — with examples and best practices you can apply immediately. This deck will help you design smarter campaigns that actually drive results, not just impressions.