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Using First-Party Data (Even Without a DMP)

A practical guide to activating your customer data for media performance without a full tech stack. This presentation explores the topic in depth, showing how it applies to modern marketing in the New Zealand context. It offers frameworks, platform-specific tactics, and practical examples designed to help marketers, media teams, and brand leaders apply these best practices effectively.

Whether you're reviewing your current approach or building a strategy from scratch, this deck provides actionable insights and local relevance to help you succeed in a dynamic, competitive media environment.