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Adserving (and Why It Still Matters)

A technical guide to the invisible infrastructure powering digital campaigns. This presentation explores the topic in depth, showing how it applies to modern marketing in the New Zealand context. It offers frameworks, platform-specific tactics, and practical examples designed to help marketers, media teams, and brand leaders apply these best practices effectively.

Whether you're reviewing your current approach or building a strategy from scratch, this deck provides actionable insights and local relevance to help you succeed in a dynamic, competitive media environment.