Quick Start Guide — Reddit Ads
Getting started
Welcome
Your Reddit Ads account has been professionally set up by KBR Digital. It’s ready to reach communities (subreddits) where your customers hang out.
What’s already done
- Campaigns and ad groups created
- Reddit Pixel installed for conversions
- Budgets, locations, and interests/subreddits configured
Formats (what to use)
Most popular: Promoted Posts and Video Ads (best for small budgets). You can also try Conversation/Community Ads to spark replies inside relevant subreddits.
KBR Tip: Keep your tone human and helpful — Reddit prefers straight talk over ad‑speak.
Weekly check
Check your results
- Go to ads.reddit.com
- Watch three key metrics:
- Impressions — how often your ad showed
- CTR — clicks ÷ impressions
- Conversions — enquiries or purchases
Make simple updates
- Increase budget: raise by 10–20%.
- Refresh creative: new headline or image; keep it plain and specific.
- Try community targeting: add a few relevant subreddits.
KBR Tip: Read the subreddit rules if you reference them in creative — each community is different.