Creative Checklist — Reddit Ads
Post content
Write like a redditor
- ✅ Lead with the benefit in plain English.
- ✅ Add a useful detail (price, timeframe, result).
- ✅ One action per post: “Get a quote”, “See pricing”.
- ✅ Ask a question to invite conversation if relevant.
KBR Tip: Avoid buzzwords. Specific > vague every time.
Formats
Pick the right ad type
- ✅ Promoted Posts — best all‑rounder for small budgets.
- ✅ Video Ads — quick demos, testimonials, or before/after.
- ✅ Conversation/Community Ads — spark replies in specific subreddits.
Visual tips
Make creatives clear
- ✅ Bright, high‑contrast images; avoid tiny text.
- ✅ Show people or product in use; stay authentic.
- ✅ Short videos (6–15s) with captions for sound‑off.
Refresh cadence
Keep a small rotation
- ✅ Replace any ad with falling CTR week‑to‑week.
- ✅ Keep 3–5 creatives active per campaign.
- ✅ Re‑use winners with new openings or images.