Budget & Optimisation — Reddit Ads

Budget control

Adjust your daily budget

  1. Open your campaign in Reddit Ads Manager.
  2. Go to Campaign settings → Budget.
  3. Increase or decrease by 10–20% at a time.
  4. Click Publish.
KBR Tip: Small steps keep performance steady and avoid resets.
Creative refresh

Keep posts honest & clear

  • Test 2–3 versions: new headline, different image, or a short video.
  • Lead with the benefit and keep it specific (avoid hype).
  • Use community‑friendly tone; ask a question to invite comments.
Performance review

Check results weekly

  • Focus on CTR, Cost per Click, and Conversions/CPA.
  • Compare week vs week; look for steady improvement.
  • If CTR dips, simplify the headline and change the image.
Simple optimisation

Easy improvements

  • Add 3–5 relevant subreddits; remove poor performers.
  • Layer Interests with a few Keywords for intent.
  • Retarget site visitors or video viewers with a follow‑up offer.

Need a hand?

Book a free 15‑minute help session or email our team.