Background & Challenge
A national property brand needed to promote multiple house listings to the public across overlapping audience segments and campaign structures. The result was siloed execution, sub-optimal budgets, and limited performance insight. :contentReference[oaicite:1]{index=1}
Strategy
KBR ran an audit across data systems, collection, reporting, and budget flows, then introduced a structured solution built on four pillars. :contentReference[oaicite:2]{index=2}
Real-Time Reporting
Centralised dashboards for granular and exec-level performance reads.
Data Unification
Combined 1P and 3P sources to strengthen audience strategy.
Benchmarking Tool
Planning utility to compare campaigns and inform future budgets.
Project Management
Live status, milestones, and deliverables tracking for all campaigns.
Results
Enhanced communication
Greater transparency between client and agency.
Budget optimisation
Cleaner allocation and improved pacing.
Better insights
Stronger reporting enabled faster decisions.
Long-term planning
Consistent benchmarking improved efficiency over time.
Result themes summarised from the case study’s outcomes panels. :contentReference[oaicite:3]{index=3}
What We Did
Planning
- Audited data collection, reporting, and budgets end-to-end.
- Designed unified audience and measurement architecture.
Activation
- Deployed central dashboards and benchmarking tools.
- Implemented PM workflows for deadlines and deliverables.
Measurement
- Live reporting for campaign-level and rolled-up views.
- Quarterly reviews to refine budgets and audiences.
Need Unified Data & Clearer Reporting?
We’ll stand up live dashboards, unify your data, and build a benchmarking loop that guides better spending.