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Programmatic Digital Out of Home (DOOH) in New Zealand

A practical guide to planning, buying, and measuring DOOH using programmatic tools. This presentation explores how the once-static world of out-of-home advertising is becoming smarter, more flexible, and measurable thanks to digital and programmatic advancements. It breaks down the ecosystem, supply types, targeting capabilities, and metrics that matter when running DOOH campaigns in New Zealand.

Whether you're exploring DOOH for the first time or trying to optimise a live campaign, this deck equips you with the knowledge to evaluate inventory, manage frequency, and align creative for impact. We also highlight key platform players, measurement limitations, and best-practice planning techniques specific to the NZ market - so you can buy smarter, not just bigger.