Quick Start Guide — Pinterest Ads
Getting started
Welcome
Your Pinterest Ads account has been professionally set up by KBR Digital. It’s ready to reach people who are planning projects and purchases.
What’s already done
- Campaigns and ad groups created (Standard, Video, Shopping)
- Pinterest tag and conversions connected
- Budgets, locations, and keywords/interests configured
How it works
Your Pins show in home feed and search. You pay for clicks or impressions depending on your objective.
KBR Tip: Let campaigns run for 7 days before making big changes — it needs time to learn.
Weekly check
Check your results
- Go to ads.pinterest.com
- Watch three key metrics:
- Impressions — how often your Pins showed
- Outbound clicks (Link clicks) — visits to your site
- Conversions — enquiries or purchases
Make simple updates
- Increase budget: raise by 10–20%.
- Refresh creative if CTR drops (new image or headline overlay).
- Try keywords (search intent) alongside interests for extra reach.
KBR Tip: Healthy CTR is often 0.8–1%+. Judge on weekly trends, not daily noise.