Creative Checklist — Pinterest Ads
Design
Create eye‑catching Pins
- ✅ Use vertical format (2:3 aspect ratio).
- ✅ Add text overlay for context — benefit or action.
- ✅ Show real people or the product in use.
- ✅ Use bright colours and minimal clutter.
KBR Tip: High‑contrast images and text improve click rates significantly.
Copy
Write strong Pin descriptions
- ✅ Use 1–2 sentences (up to 100 characters is ideal).
- ✅ Add 3–5 keywords naturally.
- ✅ Include a clear call to action: “Shop now”, “Learn more”.
Video Pins
If using motion
- ✅ Keep videos 6–15 seconds.
- ✅ Start with your main message in 3 seconds.
- ✅ Use subtitles or text for clarity.
Refresh cadence
Keep content fresh
- ✅ Replace low‑CTR Pins weekly.
- ✅ Keep at least 4–6 active creatives per campaign.
- ✅ Reuse winning images with new text overlays.
KBR Tip: Seasonal or trend‑based Pins perform best — update often!