Budget & Optimisation — Pinterest Ads

Budget control

Adjust your daily budget

  1. Open your campaign in Pinterest Ads Manager.
  2. Go to Campaign Settings → Budget.
  3. Increase or decrease by 10–20% at a time.
  4. Click Publish.
KBR Tip: Small steps keep performance steady and avoid resets.
Creative refresh

Rotate visuals

  • Test 2–3 Pins per ad group (different images or headlines).
  • Use vertical images (2:3 ratio) with clear text overlays.
  • Include a price, benefit, or clear CTA on the Pin.
KBR Tip: Lifestyle imagery works better than plain product shots.
Performance review

Check results weekly

  • Focus on CTR, Outbound Clicks, and Conversions.
  • Compare week vs week; look for steady improvement.
  • If CTR dips, refresh images or narrow audience.
KBR Tip: Use the Top Pins view to identify best performers fast.
Simple optimisation

Easy improvements

  • Refine targeting — combine interests + keywords.
  • Increase bids slightly to win more placements.
  • Try Shopping Ads if you have a product feed.

Need a hand?

Book a free 15‑minute help session or email our team.