Search and Social Integration Tactics — Smarter Channel Synergy

A 20 slide tactical guide for integrating search and social strategy to drive stronger, more consistent campaign performance. This presentation explores how the two channels can work together — from audience sharing and message sequencing to creative alignment and attribution. It breaks down how platform behaviours differ, how to approach cross-channel retargeting, and what tactics marketers can use to improve effectiveness.

Whether you’re working with separate teams or managing both channels in-house, this deck gives you the tools to reduce duplication, improve consistency, and create a more seamless customer journey. Ideal for any NZ brand looking to better align their SEM and social efforts across platforms like Google, Meta, TikTok, and LinkedIn.

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