Quick Start Guide — Facebook & Instagram Ads
Getting started
Welcome
Your ad account has been professionally set up by KBR Digital. It’s ready to attract new customers on Facebook and Instagram.
What’s already done
- Campaigns and audiences created
- Tracking and conversions connected
- Budget structure configured
How it works
Ads appear in feeds, stories, and reels. The system automatically finds people most likely to take action.
KBR Tip:
Let the campaign run for at least 7 days before changing anything. The system needs time to learn.
Weekly check
Check your results
- Go to facebook.com/adsmanager
- Look at 3 key metrics:
- Reach — people who saw your ad
- Clicks — visits to your site or profile
- Leads / Messages — people who contacted you
Make simple updates
- Increase budget: click Edit on the campaign and raise by 10–20%.
- Pause ads: toggle the switch off. Toggle on to restart.
- Refresh creative: every 4–6 weeks or when results drop.
KBR Tip:
Fresh photos or short videos often boost results — think of it like rotating your shop window.