Quick Start Guide — LinkedIn Ads
Getting started
Welcome
Your LinkedIn Campaign Manager has been professionally set up by KBR Digital. It’s ready to reach the right professionals with Sponsored Content.
What’s already done
- Campaign objectives and conversions configured
- Audiences built (job titles, industries, company size)
- Budgets, locations and tracking set
How it works
Your ads appear in the LinkedIn feed. You pay for clicks or impressions depending on the objective you choose.
KBR Tip: Let new campaigns run for 7 days before making changes to allow learning.
Weekly check
Check your results
- Go to Campaign Manager
- Watch three key metrics:
- Impressions — how often your ad showed
- CTR — clicks ÷ impressions
- Leads/Conversions — form fills or website actions
Make simple updates
- Increase budget: raise by 10–20%.
- Pause low CTR ads and duplicate winners with a new image or headline.
- Try Lead Gen Forms for easier enquiries.
KBR Tip: Healthy CTR on LinkedIn is often lower than other social platforms — focus on quality leads.