Quick Start Guide — LinkedIn Ads

Getting started

Welcome

Your LinkedIn Campaign Manager has been professionally set up by KBR Digital. It’s ready to reach the right professionals with Sponsored Content.

What’s already done

  • Campaign objectives and conversions configured
  • Audiences built (job titles, industries, company size)
  • Budgets, locations and tracking set

How it works

Your ads appear in the LinkedIn feed. You pay for clicks or impressions depending on the objective you choose.

KBR Tip: Let new campaigns run for 7 days before making changes to allow learning.
Weekly check

Check your results

  1. Go to Campaign Manager
  2. Watch three key metrics:
    • Impressions — how often your ad showed
    • CTR — clicks ÷ impressions
    • Leads/Conversions — form fills or website actions

Make simple updates

  • Increase budget: raise by 10–20%.
  • Pause low CTR ads and duplicate winners with a new image or headline.
  • Try Lead Gen Forms for easier enquiries.
KBR Tip: Healthy CTR on LinkedIn is often lower than other social platforms — focus on quality leads.

Need a hand?

Book a free 15‑minute help session or email our team.