Creative Checklist — LinkedIn Ads
Sponsored Content
Build strong single‑image/video ads
- ✅ Show people + product — real, work‑day scenarios perform well.
- ✅ Clear headline: value + audience (e.g., “Payroll made easy for SMEs”).
- ✅ Keep copy short (1–2 sentences) and professional.
- ✅ One action: “Book a demo” or “Get pricing”.
KBR Tip: Avoid tiny text on images — many users are on mobile.
Lead Gen Forms
Lower the friction
- ✅ Keep it short — name, email, company is often enough.
- ✅ Add one qualifying question if needed.
- ✅ Use a friendly intro and a clear next step.
Landing pages
If you send to site
- ✅ Headline that matches the ad.
- ✅ Short form, phone visible, trust signals (logos, reviews).
- ✅ Loads fast on mobile.
Review cadence
Know when to refresh
- ✅ Check weekly; replace any ad with falling CTR.
- ✅ Keep 3–4 creatives rotating.
- ✅ Re‑use winners with new headlines.
KBR Tip: Professional, straightforward language beats hype.