Budget & Optimisation — LinkedIn Ads

Budget control

Adjust your daily budget

  1. Open your campaign in Campaign Manager.
  2. Go to Settings → Budget & schedule.
  3. Increase or decrease by 10–20% at a time.
  4. Click Publish.
KBR Tip: Small steps keep performance steady and avoid learning resets.
Audience quality

Keep targeting tidy

  • Use Job Title + Industry or Company Size as your base.
  • Avoid stacking too many filters — it can shrink reach.
  • Try Matched Audiences (website visitors or email lists) when traffic grows.
Ad testing

Keep creative fresh

  • Run 2–3 variants: new image, headline or intro sentence.
  • Show the value fast (problem → solution → call to action).
  • Try Lead Gen Forms for lower friction.
Performance review

Check results weekly

  • Focus on CTR, Cost per Lead, and Lead quality.
  • Compare this week vs last; small changes are normal.
  • If leads are low quality, tighten job seniority or industry filters.
KBR Tip: Use trends, not single days, to judge performance.

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