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High Impact Creative Formats — Boost Attention and Engagement

A visual guide to high impact creative formats that stand out in today’s saturated digital environments. This presentation explores creative formats designed to maximise attention and drive stronger performance — from programmatic skins and scroll-stoppers to social-first animations and platform-native takeovers.

You'll learn which formats are most effective on different platforms, what attention metrics really mean, and how to align creative with your brand objectives. Perfect for media buyers, creative teams, and brand marketers wanting to push their campaigns further without wasting budget on underperforming assets.