Creative Checklist — Google Ads (Search)
Responsive Search Ads
Build strong RSAs
- ✅ Add at least 8–10 headlines and 4 descriptions.
- ✅ Include your main keyword in 1–2 headlines.
- ✅ Add one benefit headline (e.g., “Fast Quotes”).
- ✅ Add one proof headline (e.g., “NZ Owned & Operated”).
- ✅ Use a clear call to action (“Book Now”, “Get a Quote”).
KBR Tip: Pin where needed, but let Google mix most headlines for testing.
Ad extensions
Make your ad bigger
- ✅ Add Sitelinks to key pages (Pricing, Contact, Services).
- ✅ Add Callouts (Free Quote, Local Team, 5‑Star Rated).
- ✅ Add a Call extension if you take phone enquiries.
- ✅ Use Location extension if you want local visits.
Landing pages
Turn clicks into enquiries
- ✅ Clear headline that matches the ad (“Heat Pump Installation”).
- ✅ Phone number and short form above the fold.
- ✅ 3 bullet benefits + 1 trust proof (reviews, guarantee).
- ✅ Fast to load on mobile (aim for under 3 seconds).
Review cadence
Know when to refresh
- ✅ Check performance weekly; refresh copy if CTR drops.
- ✅ Test a new headline each fortnight.
- ✅ Keep seasonal offers on rotation.
KBR Tip: Small, regular tweaks compound over time.