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Digital Strategy Planning 2025

A forward-looking guide to building smarter, more adaptive digital media strategies. This presentation explores the evolving landscape of platform capabilities, audience expectations, and creative opportunities heading into 2025. It lays out the key strategic considerations marketers need to address — from channel mix and budget allocation to measurement, brand safety, and agility.

Whether you're refreshing your annual media plan or building a net-new digital roadmap, this deck provides practical frameworks for decision-making. It includes real-world NZ context, technology trends, and cross-channel insights to help your team plan with more clarity, flexibility, and impact. Ideal for marketers, media strategists, and brand leads navigating a fast-changing media environment.